“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”
- Edward Bernays. Father of propaganda
Resistance project excavating unconscious mental shadow of political oppression into conscious; confronting commercial culture in consumerist society.
The project leads to the very unconscious layers of the city fabric to expose propaganda - mass mould through individual and mass manipulation - in order to create a space of resistance in today's society.
The thesis frames a response to the upcoming city of culture – Kaunas, Lithuania – The European Capital of Culture 2022. Digging through the layers of neglected city memory covered by principles of propaganda infiltrated throughout the ideologies into capitalist society the project brings shadows of the historic past into consciousness allowing the sub-cultures, pagans, to be formally, and socially, visible within the city fabric. Based on Romuva - baltic religic tradition - yearly cycle in responce to Kaunas 2022 Campaign slogans, the project questions the development of a generic western city, whilst allowing it to reflect on it’s conflicted past.
The right to the city is ‘far more than the individual liberty to access urban resources: it is a right to change ourselves by changing the city. It is, moreover, a common rather than an individual right since this transformation inevitably depends upon the exercise of a collective power to reshape the processes of urbanization. The freedom to make and remake our cities and ourselves is, I want to argue, one of the most precious yet most neglected of our human rights.' - D. Harvey
We‘re full of self-deception.
Identity obsession. Commercialised culture.
We strive for the paradise of conformity.
Triumph of authority.
Affected by desperation for western status.
Neglecting memories for false perfection.
We keep repeating the same mistakes.
Driven by the crave for freedom we trap ourselves into chains of... our own falseness. Fears.
We keep on layering negation on negation.
Excavate the value. The real. The ugly. The critical. The truth. Subconscious thought.
Seed the ones that don‘t fit into the mass mold. Activists. Revolutionaries. Outcasts. Dreamers... Pagans.
No authority. No doctrine.
Your own consciousness.
The living unity.
Unite the cultural, social & political front of action for a different set of rules.
Claim your ground. Your mind. Your value.